The Proof Is In The Pudding
The other day, I talked to a friend about the way solopreneurs work. He knew that I worked my share in the marketing and advertising industry, and that our family owned and operated an advertising agency very much in line with the principles of David Ogilvy. As the son of two entrepreneurs, I was groomed to run a company, and after earning my wings working as the in-house agency of a Microsoft OEM (Original Equipment Manufacturer), I spent most ...
Holiday Message 2014
Friends, collaborators, and champions of Made in Germany, As we recall wonderful hours spent this summer, we can not imagine any of the progress we made in the last 16 months happening without you. You have challenged us, cheered us, and most of all embraced us and made us part of your professional and personal lives. For that we are thankful, and look forward to what 2015 will bring. (more…)
As posted on on Aubia Communications The strongest economic country in the European Union, Germany is well known for its efficiency and attention to detail. As a European leader, Deutschland’s marketing and communications industry is well advanced. Living next door in the German section of Switzerland for the past six months, I’ve had the chance to observe, visit and participate in the German-influenced culture. From the people to the ...
More Than Talk
As an organizer and workshop host for Create WV, I was asked to summarize my 2013 experience in Richwood for the 'Opportunities' magazine, an insert to the current issue of the West Virginia Focus magazine. Please click the picture to view, or download the PDF here. Please register for the 2014 conference at www.createwv.org and sign up for my October 26th workshop on "Digital Communications Etiquette." I look forward to seeing you in ...
On Transparency
When I first became aware of how transparency would impact and change the way the industry - of which I had been a part of for almost three decades - works and will work in the future, I was excited, curious, and a little bit scared. With the availability of a search engine to the world's knowledge (Google Search) and a video library to the how-to on anything (YouTube), we must assume that business professionals are perfectly aware what ...
"Here's the thing - I mean, I don't act for statues. I really don't. The great thing about winning an award is that it creates opportunities." -Kevin Bacon Tomorrow night is Hollywood's biggest night - the 86th Academy Awards will be held at the Dolby Theater in Los Angeles. Plenty of great movies and actors have been nominated, and the tension will be palpable until the last winner has been announced. Come Monday, the trophies will ...
Holiday Message 2013
Merry Christmas and Happy Holidays from Made in Germany! Hope the new year will bring you health, opportunities, and prosperity. Have a wonderful time with friends and loved ones, and we'll see you next year. -Jens and Marianna Kiel
The Future: Bring it!
In the wake of Create WV, I followed up with the great connections I made on a personal and on a business level. The three days in Richwood were well spent, living the Utopia that we are striving to create West Virginia into. The keynote speakers had a lot to offer - and were very approachable. They painted a realistic picture of the Mountain State, but also gave a glance at a future of opportunity and chance. Dr. Thomas Fry of the DaVinci ...
"Do What You Can, With What You Have, Where You Are.", Teddy Roosevelt said in 1912. While he used this homely philosophy to sum up the individual duty in life, over a hundred years later we can still find marketing value in his statement. It translates to the products and services you offer, the budget at hand and the location of your business relative to your audience. An analysis of these core components will lead to opportunities for you and ...
I am happy to acknowledge that I will be speaking at the CreateWV conference in Richwood next month. You can register for conference attendance and the workshop at www.createwv.org From the program: In this introductory workshop session you will learn how to transpose your analog skills for application in a digital world. As the media of communication have changed, so has the way we communicate within them. Jens Kiel, a marketing professio...