August 15th, 2023

Today marks a day of immense pride and gratitude as I commemorate the tenth anniversary of “Made in Germany.” As the founder of this extraordinary venture, I am thrilled to take a moment to reflect on the remarkable journey that brought us here and to express my most profound appreciation to everyone who has contributed to our success.

The Genesis of an Idea

It feels like just yesterday when the “Made in Germany” seeds grew roots in my mind. In 2013, I envisioned a marketing and creative strategy consultancy to redefine the industry’s standards through creativity, innovation and a touch of German precision. Inspired by the renowned reputation of German craftsmanship, I wanted to bring that excellence to the world of branding, content, and communication.

Nurturing Creativity and Client Success

From humble beginnings, the company took flight with the support of a few passionate individuals who shared my vision of delivering unparalleled marketing solutions. Embarking on this adventure, I was eager to craft campaigns that would elevate brands and leave a lasting impact on consumers.

Relentless pursuit of integrity and originality has been the driving force behind the lasting success. I have always believed that each client is unique, deserving of tailor-made strategies that resonate with their audience authentically. This approach allowed me to create remarkable campaigns that fostered lasting connections between clients and their customers. Along the way, I learned much about Federal contract management and became an American citizen. I even got to serve my adopted home country, volunteering my workshop on Digital Communications Etiquette to the Federal government.

The “Made in Germany” Difference

At the core of Made in Germany’s philosophy lies a deep-rooted commitment to quality, attention to detail, and a focus on precision. Drawing inspiration from German ingenuity, I have always aimed to deliver services that exceed expectations and stand the test of time. With great pride and utilizing a team of professional vendors working cohesively to bring forth the best in every project undertaken.

Celebrating Client Success Stories

When commemorating a decade of “Made in Germany,” one cannot overlook the pivotal role of esteemed clients in shaping the company’s narrative. I am incredibly grateful for the diverse range of projects I had the privilege to work on and the successful outcomes we’ve achieved together. Most of all, the rebranding of an industry leader, growing their revenue by 80% in 18 months, and sparking growth that continues after six years. I could not be more proud.

New Beginnings

At the center of every business lies a sinus curve of successes and challenges, and the COVID-19 pandemic has forever changed the landscape of small businesses in West Virginia, one of the economically challenged regions in this beautiful country. With the advent of cheap freelancing portals like Fivver and WeWork and the influx of AI in visual and content creation this Spring, I decided to find a new harbor for my talents and experience.

Coincidentally, West Virginia State University’s Research and Development Corporation sought a Director of Communications. Founded in 1891 as a Historically Black College (HBCU), the school has evolved to serve a richly diverse population in ethnicity, geography, residential/commuter, high school graduates and adult learners. I interviewed with the organization throughout the Summer and gladly accepted the soon following appointment. 

The Director of Agricultural Research and Extension Communications is responsible for the marketing and promotion of organizational initiatives of the WVSU Extension Service; the Agricultural & Environmental Research Station (AERS); and the Center for the Advancement of Science, Technology, Engineering & Mathematics (CASTEM).

Now, I look forward to serving communities in the 55 counties of my adopted home state, communicating the impact of the land-grant university, acknowledging the results the extension programs create, and showcasing the progress and developments in agricultural research. After four weeks, I already feel at home.

Furthermore, I cherish the opportunity to apply my knowledge and over three decades of experience at such an excellent institution of higher learning in a progressive and humanist environment and with a dedicated staff – hoping to make it the culmination of a career bridging communication, technology, and people.

I like to close with Bill Strickland’s words to live by: “Give people the tools they need, treat them with respect, and they will perform miraculous deeds.” Thank you for the blessings, the lessons, and your company. Danke schön, und auf ein baldiges Wiedersehen!

Cheers,
Jens